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Brand System · v1.0

Brand Guidelines.

How Nxt7a looks and sounds. A quietly-confident, research-lab brand for an Earth Intelligence platform built for the next seven generations. Follow these and everything we produce reads as one company.

01

Logo

The mark is a green N with the Nxt7a wordmark. The filename suffix names the background it's designed for – not the wordmark colour.

Nxt7a logo on light background
On light backgrounds – green N + black wordmark (nxt7a-green-on-black.svg).
Nxt7a logo on dark background
On dark backgrounds – green N + white wordmark (nxt7a-green-on-white.svg).

Do

  • Keep clear space around the mark – at least the height of the N.
  • Use the green-on-black file on light surfaces, green-on-white on dark.
  • Scale proportionally; the N and wordmark lock together.

Don't

  • Recolour the wordmark or set the whole logo in green.
  • Stretch, rotate, add shadows, or place on a busy photo without contrast.
  • Rebuild the mark – always use the supplied SVG files.
02

Colour

Brand green is #3E9B4C. The system is green-on-green with an earth-tone ramp for warmth and state. No blue, yellow, red, or purple in Nxt7a chrome – cautionary states live on the earth ramp.

Brand Greens

Brand Green
#3E9B4C
Primary (buttons)
#15803D
Forest
#1A4D2E
Forest Darker
#0D2818

Earth-Tone Ramp – warmth & cautionary states

cream
tan
ochre
umber
coffee
deep

Neutrals

Ink
#111827
Body
#4B5563
Muted
#6B7280
Border
#E5E7EB
03

Typography

Helvetica Neue LT Pro everywhere, served by Adobe Fonts. Never substitute Inter, Roboto, or system-ui in headlines.

Display · 72 / 700Earth Intelligence
H1 · 48 / 700Generational Impact
H3 · 24 / 700Recent Assessments
Body · 16 / 400Biodiversity data, measured and disclosed with confidence.
Eyebrow · 12 / 600Natural Capital Assets
AaLight 300
AaRegular 400
AaMedium 500
AaBold 700
04

Iconography

lucide-react icons only – 1.75 stroke, no fill, single colour. Custom glyphs (map markers, asset types) must match that aesthetic. No emoji, ever.

05

Voice & Copy

Scientific, quietly confident, research-lab – not hype. Title Case headlines, Australian spelling, and the product category is Earth Intelligence.

Brand name. Always write Nxt7a in copy – never NXT7a, NXT7A, or nxt7a. Nxt7a measures biodiversity outcomes. NXT7A measures biodiversity outcomes.
Positioning. The product category is Earth Intelligence. "Biodiversity" describes what we measure, not the platform. An Earth Intelligence platform. A biodiversity intelligence platform.
Spelling. Australian / Commonwealth – specialising, organisations, analysing, licence (noun). We're analysing the organisation's data. We're analyzing the organization's data.
Case. Title Case for headlines, buttons, and badges. Start New Assessment Start new assessment

The Highlight Pattern

In dark headlines, one or two load-bearing phrases turn brand-green while the rest stays white. Never colour the whole headline.

Earth intelligence for the next seven generations.
06

Imagery

Real satellite, drone, and field imagery – never AI-generated nature or SVG fillers. Credit sources every time.

Always credit third-party imagery. Satellite imagery is credited to Landsat365 / USGS-NASA. The categorical chart palette uses the official UN SDG colours (an external mandated brand) and the SDG animated icons are © United Nations – these are never recoloured to the Nxt7a ramp.
07

Brand Resources

Ready-made applications of the brand – use these instead of rebuilding from scratch.

Social

Social Brand Kit →

Avatars and banner artwork for LinkedIn and X – forest, midnight and imagery variants, with downloadable PNGs at exact platform sizes.

 Workspace

Slack Themes →

Three importable workspace themes – Forest, Midnight and Mint – built entirely from design-system tokens, with copy-paste theme strings.